Live for B2B trade · runs inside WhatsApp

Your back office
now runs in WhatsApp.

Send an order the way you'd text a colleague. Fryckle prices it, checks the margin, and writes it into your ERP — ready to approve with one word, in under 60 seconds.

Book a demo See the 60 seconds
60sorder → ERP draft
24WhatsApp tools live
30 → 0minutes of manual entry
Plugs into
Exact Online WhatsApp CSV
Synced · Exact Online
Live demo — tap a message to send it
The status quo

Trade still runs on memory,
middlemen, and gut feel.

Companies managing 50–200 accounts per rep handle a fortune in orders over chat — then retype every line into the ERP by hand. Fryckle removes the three places where margin and time leak out.

Manual order entry

Rep WhatsApps the order, back-office retypes it into the ERP, line by line, SKU by SKU.

~30 min / order→60 seconds

Gut-feel pricing

No margin visibility at the moment of quoting. Discounts get given away below the floor and nobody notices.

blind discounts→enforced floors

Reactive accounts

Churn signals and overdue invoices sit buried in ERP data that nobody opens until it's too late.

found too late→flagged early
What Fryckle does

Three jobs. One chat thread.

01 — Order automation

Plain language in. Priced draft out.

Fryckle parses a free-text Dutch order, matches every line to a real SKU with a confidence score, applies the customer's pricing, and writes a draft straight into your ERP.

  • Understands quantities, units, and shorthand
  • Customer-specific prices, staffels & volume tiers
  • One-word approval pushes it live in Exact
draft · order #1042
LineSKUQtyNet
Broodmix Wit 25kgBM-WIT-2550€883,20
Roggemeel 25kgRGM-2520€312,00
Vezelmix BruinVZ-BR-1015€201,75
Order margin 22,4% €1.396,95
02 — Instant intelligence

Ask anything. Get the real number.

Price checks, live stock, account health, open receivables — every answer pulled from your ERP in the moment, in the same thread you're already in.

  • “Wat kost broodmix wit voor De Vries?”
  • Live stock & reorder points, per SKU
  • Account health & open invoices on demand
live query
03 — Proactive alerts

It tells you before you'd ask.

Fryckle watches the data nobody checks and pushes the signal that matters — an at-risk account, an overdue payment, a SKU about to stock out.

  • At-risk accounts from ordering patterns
  • Overdue receivables, before they age out
  • Stock reorder signals before you sell out
push · this morning
Inside the 60 seconds

The engine is the moat —
not the ERP connector.

One free-text message fans out into live reads from your ERP — customer, catalog, prices, stock — then collapses back through a deterministic margin & policy gate. Every branch is inspectable and scored.

WhatsApp Exact Online read Deterministic logic
Incoming message
“klant De Vries wil 50 broodmix wit”
Customer match
De Vries · −4%
SKU matching
BM-WIT-25 · 98%
Price book
€18,40 / zak
Stock check
142 op voorraad
Margin & policy
23,1% ≥ floor 18% ✓
ERP draft order
Concept #1042
Below floor → ask rep
low margin / conf.
24 tools, one number

Every back-office task,
a message away.

Tap a command to see what your team gets back. These are the real automations running the trade business Fryckle was built inside.

Order & quote
Intelligence
Proactive push
24 tools connected · Exact Online live · avg reply 1.4s
“
We built Fryckle to run our own trade company. Orders that used to take half an hour of retyping now land in Exact in under a minute — and we finally catch the at-risk accounts before they churn, not after.
BHS Nutrition Supplements wholesale · running Fryckle every day
60sfrom WhatsApp message to ERP draft order
100%of orders margin-checked before they ship
0lines retyped into the ERP by hand

Stop typing orders.
Start approving them.

See Fryckle priced, matched and synced to your own ERP — on a real order from your business, in one short call.

Quick ROI math28 min → 60 s per order
150
68 hof retyping saved every week
1.7 FTEof manual entry freed for selling
27 min saved × your weekly orders. Conservative — excludes pricing errors caught.
Book a demo Talk to us on WhatsApp
For B2B wholesale & trade teams of 5–50 · Exact Online today, more ERPs rolling out
60 seconds from message to ERP — see it on your own order. Book a demo